01Packaging Decision Center
Understand when to specify CMYK process color, Pantone spot colors or a combined approach for custom paper packaging artwork.
Direct answer
CMYK builds images and a broad color range from four process inks. Pantone references are used to communicate specific spot colors. The best route depends on artwork, color criticality, substrate, coverage and print process; a screen preview is not a production color approval.
Comparison
Color systems solve different artwork problems.
| Question | CMYK | Pantone / spot color |
|---|---|---|
| Best starting use | Photographs, gradients and multi-color artwork | Specified brand colors and controlled solid areas |
| File preparation | Process separations and suitable image data | Named spot colors with agreed references |
| Main variable | Process build and substrate | Spot ink, substrate and production route |
| Approval | Printed proof or sample | Physical reference plus printed proof/sample |
02
A design with photographs and gradients usually needs a process-color approach. A limited palette with a critical brand color may benefit from a spot-color discussion. Some projects combine methods, but that should be agreed before final separations.
Supply editable vector artwork where possible and identify every intended spot color. Do not leave a named swatch in the file if it is meant to convert to process color.
03
White, kraft, metallic and textured surfaces do not present ink in the same way. Lamination or another surface finish can also change gloss and perceived depth.
A color value viewed on a bright display is not a reliable prediction of printed packaging. Approve against the proposed material and finish.
04
Distinguish between a general visual direction and a color-critical brand requirement. If matching another physical package, provide a retained reference and identify the area to compare.
For Pantone communication, specify the exact reference system used. For CMYK, confirm the supplied profile or production expectations with the artwork handoff.
05
Check artwork separations, overprint intent, small reversed type and areas crossing folds or cuts. Then use the proof or sample type appropriate to the decision being made.
Document the approved color route, substrate and physical reference instead of relying on an unspecified screen target.
Buyer checklist
Buyer questions
Next decision
Project-specific confirmation
Send the product, dimensions, quantity, artwork status and destination. Unknown details can remain “to be confirmed.”
